Rebranding the Kings of Content | OTK Network
"Below is a video of my explanation of our thought process for the brand and some of the reasoning behind our choices."
A multimedia content powerhouse broadcasting (mostly) from Austin, TX, OTK comprises a group of creators with a wide array of personalities and styles.
They pull some of the highest viewership numbers across the Twitch platform and beyond.
Brand voice
Built upon doing your own thing and being your own person, even when fame and fortune are on the line. Be true to yourself, even if the outcome is a bit rough. 1 part livestream, 1 part Bad News Bears, all king.
The mark
Simplicity for scale, slightly scuffed because we are, focus the acronym, and everyone's a king. The mark was designed to be used anywhere, on anything - and to embody the charm of the brand.
Colors, fonts, assets and more
The brand as a whole is as flexible as can be. A core gold is used, but the mark can adapt to any color palette, any placement. The brand was built to be resilient and always current.
