TORCH by Cloud9

A sibling esports brand that doesn’t give a FU*K.
In early 2020, the Cloud9 Executive team wanted to create an exciting and fun esports team that was more rebellious, edgy, and less uptight; this is a showcase of that project.

Target Audience: Young, tech-savvy gamers seeking a more authentic and rebellious esports experience.

Brand Personality: Edgy, rebellious, innovative, and unapologetically different.

Brand Values: Inclusivity, community, and competitive excellence.

Illusratiations by Evan Eckard & Brand Design by Markel Lee